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How To Control Search Engine Robots

wpearn — Tue, 27 Apr 2010 12:56:49 +0000

Wouldn’t it be nice to be able to leave some code in your web site to tell the search engine spider crawlers to make your site number one? Unfortunately a robots.txt file or robots meta tag won’t do that, but they can help the crawlers to index your site
better and block out the unwanted ones.
First a little definition explaining:
Search Engine Spiders or Crawlers – A web crawler (also known as web spider) is a program which browses the World Wide Web in a methodical, automated manner. Web crawlers are mainly used to create a copy of all the visited pages for later processing by a search engine, that will index the downloaded pages to provide fast searches.
A web crawler is one type of bot, or software agent. In general, it starts with a list of URLs to visit. As it visits these URLs, it identifies all the hyperlinks in the page and adds them to the list of URLs to visit, recursively browsing the Web according to a set of policies.
Robots.txt – The robots exclusion standard or robots.txt protocol is a convention to prevent well-behaved web spiders and other web robots from accessing all or part of a website. The information specifying the parts that should not be accessed is specified in a file called robots.txt in the top-level directory of the website.
The robots.txt protocol is purely advisory, and relies on the cooperation of the web robot, so that marking an area of your site out of bounds with robots.txt does not guarantee privacy. Many web site administrators have been caught out trying to use the robots file to make private parts of a website invisible to the rest of the world. However the file is necessarily publicly available and is easily checked by anyone with a web browser.
The robots.txt patterns are matched by simple substring comparisons, so care should be taken to make sure that patterns matching directories have the final ‘/’ character appended: otherwise all files with names starting with that substring will match, rather than just those in the directory intended.
Meta Tag – Meta tags are used to provide structured data about data.
In the early 2000s, search engines veered away from reliance on Meta tags, as many web sites used inappropriate keywords, or were keyword stuffing to obtain any and all traffic possible.
Some search engines, however, still take Meta tags into some consideration when delivering results. In recent years, search engines have become smarter, penalizing websites that are cheating (by repeating the same keyword several times to get a boost in the search ranking). Instead of going up rankings, these websites will go down in rankings or, on some search engines, will be kicked off of the search engine completely.
Index a site – The act of crawling your site and gathering information.
How can the robots.txt file and meta tag help you?
In the robots.txt you can tell the harmful ‘web crawlers’ to leave your web site alone, and give helpful hints to the ones you want to crawl your site. Here is an example on how to disallow a web crawler to search your site:
# this identifies the wayback machine
User-agent: ia_archiver
Disallow: /
ia_archiver is the crawler name for the wayback machine that you may have heard of, and the / after disallow tells ai_archiver not to index any of your site. The # allows you to write comments to yourself so you can keep track of what you typed.
Type the above three lines into notepad from your computer and save it to the root directory of your web site as robots.txt. Web crawlers look for this document first at a web site before doing anything else. This helps the crawler to do its job, and helps the web site owner tell the spider what to do. Say for instance you have some data that you don’t want the crawlers to see. (Like duplicate content for other browser referrer pages)
You can deter crawlers from indexing the ‘duplicate’ directory by typing this into your robots.txt file. Or if you would like to have the robots.txt file created for you, visit www.rietta.com/robogen. To validate your robots.txt file to make sure it works properly you can visit www.searchengineworld.com/cgi-bin/robotcheck.cgi
User-agent: *
Disallow: /duplicate/
The * after user-agent says that this action applies to all crawlers and /duplicate/ after disallow tells all crawlers to ignore this directory and not search it. For each user-agent and disallow line there must be a blank space between them in order for it to function correctly. So this is how you would create the above two commands into a robots.txt file:
# this identifies the wayback machine
User-agent: ia_archiver
Disallow: /
User-agent: *
Disallow: /duplicate/
One thing to note that is very important: Anyone can access the robots.txt file of a site. So if you have information that you don’t want anyone to see don’t include it into the robots.txt file. If the directory that you don’t want anyone to see is not linked to from your web site the crawlers won’t index it anyway.
An alternative to blocking indexing of your site is to put a meta tag into the page. It looks like this:
You put this into the tag of your web page. This line tells the robot crawlers not to index (search) the page and not to follow any of the hyperlinks on the page. So as an example tells the robots crawlers to not index the page, but follow the hyperlinks on this page.
Did you know that Google has its own tag?
It looks like this: This tells the Google robot crawler not to index the page, not to follow any of the links, and not to keep from storing cached versions of your web site. You will want this done if you update the content on your site frequently. This prevents the web user from seeing outdated content that isn’t refreshed because of storage in the cache.
You can use the tag to specifically talk to Google’s robots to avoid complications or if you are optimizing your site for Google’s search engine. This concludes this month’s article.
Until the next article have a great day!

How To Get Targeted Search Engine Traffic Quickly

wpearn — Mon, 19 Apr 2010 05:39:16 +0000

Here’s the ‘How-To-Do-It Guide’ for driving search engine traffic right to your website.

I only speak about methods I have used and that worked well for my business. There are a lot of people out there who will steer you in the wrong direction because they are just regurgitating old information that might have worked years ago. I’ll help you discover what’s happening right here, right now. Let’s get started with the plan.

Your first step is to define your target market. The better you are able to define your niche, the better your future clients will be able to find you and your products or services.

Next, you want to get very specific about what you’re going to market on your webpage and make sure that it’s congruent with our next step. When a person finds you on a search engine, you have a window of only 3 to 5 seconds to convince them that you are exactly what they were looking for. Make it crystal clear what you offer. If your meaning is unclear, the prospect will jump to the next site and you’ll lose that business.

The following step is to brainstorm your keywords & keeping in mind your target audience. How would they search for me? What would they look for? Don’t focus on how you identify yourself. The closer you are to your target audience, the more hits you will get, which equates to more customer traffic. The more specifically you target, the better off you are. You’re not going to have success if you list yourself too generically, there is too much competition and you’ll be lost in the crowd.

Once you have established your target market, define what specific categories you should be linking to and add them as part of your navigation page. A linking strategy is very important for building your link reputation. Links to your page will count towards link reputation and link popularity.

There are a lot of different search engines six in particular that give you about 90% of all web-traffic. Of those Google has the most web traffic so we’ll focus on it. Google has a link page rank feature which rates the importance of your page. You’ll want to download their toolbar http://toolbar.google.com. This will allow you to view the ranking of every site you visit and how important it is in the almighty eye of Google. This is a key ingredient in determining linking strategy. Google ranks itself as a 10 on their scale of 0 to 10 (the higher the ranking, the more important a page). This is determined essentially by who is endorsing and linking to you.

You must map out how you’re going to get Google give to you a high page rank. For Google, the most important attribute is the title tag. You want to make sure you use your most targeted key word in the beginning of your title tag. Google will typically list the first 83 characters so the title is where you put your most valued key word(s) so it can be easily accessed.

The next maneuver is to focus on your link relevancy. Link relevancy is how well the text on your pages relates to your title tag, also taking in consideration the content of neighboring web pages. The analysis of all of this data enables Google to return results that are relevant to user queries. You want to be sure you are listed in user queries so make your content match your title, match your links, and match your products and or services. Remaining consistent and obvious is your key to directing traffic to your site.

Author: Matt Bacak

Source: www.isnare.com

Top Four Ways To Get Thousands Of Visitors To Your Website

wpearn — Mon, 19 Apr 2010 04:02:39 +0000

Within a few days after setting up your website you will come to the shocking realization that there is one important thing all websites need to achieve online success and that is visitors. Other people in the industry call this traffic. The more visitors to your site, the more money to your pockets.

While there are many traffic specialists selling their tools and tactics, they come with a hefty price. If your start-up budget is tight and you would rather not spend a dime in driving traffic to your site, then roll up your sleeves and start working. The following techniques may not be easy if you are a newcomer to the internet business world. But after a while you”ll get your head around these things and get comfortable applying them to your subsequent sites:

1. Search Engine Optimization (SEO). Don’t be terrified by this word. SEO is simply a technique that you implement on your site to rank higher in search engines such as Google, Bing, and Yahoo. As you may know, the search engine is the number one place where people start if they want information on the internet. Some of the SEO techniques you can implement right away to get amazing results are the following:

a) The title tag of each page of you site should contain your chosen keyword and be unique. You will notice the title tag appearing on the uppermost part of your browser. You”ll need a little HTML knowledge to do this.
b) Your chosen keyword should be in the first sentence of the first paragraph of your main page.
c) The image “alt” tags should contain your keyword.
d) The file names of each page of your site should also have your chosen keyword.

2. Submit articles to various article directories. By writing and then submitting articles to the directories, you are guaranteed long term traffic. When your submission gets posted in the directories, you get exposure. In the resource box provided by the submission site, you”ll get to input your website address. This becomes a link which points back to your website. There are hundreds of article directories out there waiting for your submission. Once your article is in the directories, they get picked up by other sites hungry for the article you have written. What happens if thousands of other marketers take your article from these submission sites and reuse it on their sites? You”ll get an enormous number of links pointing back to your website. Provided that your article stays in the directories that you submit to and in the sites that picked them up, people can find it and the likelihood of getting traffic to your website is markedly increased. Some article sites where you can start your submission are ezinearticles.com, goarticles.com, isnare.com, articlealley.com and articlebeach.com.

3. Build a blog then link it to your website. A blog is simply another form of website. The most popular tool for blogging is Wordpress. The postings you make on a blog are easily picked up by Google, Yahoo and other search engines. Every time your blog is updated, the search engines are alerted. Once you add new content to your blog, the search engines will notice it and begin indexing your pages and posts. Putting your main keywords as part of your fresh content will help you rank higher in the search engines. Blogging adds pages to your site which search engines love. Blogging is inexpensive and very easy to do, WPEarn.net provides SEO optimized blogs and allow you to map your personalized keyword domain to your blog all for a small monthly fee of $3.00, or $27.00 for a whole year.

4) Register your own domain name with your keyword in it. For example, if your site is about car parts, the best domain name would be carparts.com. If your site is about baby care, then babycare.com is an excellent choice. Registration of a domain name is a lot cheaper today than a couple of years ago. Generally the annual fee is only around $9.00 or $10.00, depending on the extension (.com, .net, .tv). Studies have shown that search engines are more likely to put your site at the top if your domain name matches the search phrase. Also remember that non hyphenated domain names rank higher than those separated by hyphens. For example, mydomain.com is better than my-domain.com.

These four inexpensive ways of getting traffic to your site are extremely effective and would assure you of a long term success. Start doing these things and you may see your site in the first page of the search engines in a matter of weeks.

WordPress Goldmine affiliate marketing guide

wpearn — Sun, 18 Apr 2010 15:05:05 +0000

It is not often that an e-book is published on a particular subject, which just makes all others look completely useless. However, with the release of WordPress Goldmine this is what has happened. Where most affiliate marketing guides get you to focus on finding a product through Clickbank and then create a blog for it, WordPress Goldmine does not. Instead it looks at the different aspects relating to the process of finding the right domain names and what products to promote the site.

This e-book takes an in-depth look at not just the processes but also the different kinds of sites one can build. It also provides you with live examples that actually provide the value in this e-book unlike any other. What seems to make this book so special is that those who have already used it have found it easy to follow because the author has broken it up into five separate sections.

In section one it looks at the ways of building a WordPress blog, plus the steps one needs to take in order to get your blog up and running in the shortest amount of time possible. Plus this section has some bonus videos, which can help you to understand the whole process from beginning to end.

Whilst in section two of the book you will learn about the different kind of content you can use in your blog. In this section of the book, the author covers everything from using PLR articles to original content. In here, you will also find out how to get unique content posted to your blog regularly and completely for free and which will help you to develop yours in no time at all.

When one reaches section three, this is probably a real gem as the author shows you a number of different ways in which you can monetize your WordPress blog. But be prepared to spend sometime on this section as it provides a good indepth explanation on how the author himself made a $15,000 income through just one blog post. Of all the sections you will probably find that this one alone is worth the money that you have spent purchasing the book. It is also here that you will learn about the ways to make money from a blog offline. It is through this authors plan that one can learn about how to create an extra $1,000 per week by the end of the year, which is a vast change from those plans which say “earn $$$$ in just 30 days” and so makes this plan more achievable.

When you get to section 4 of the book here you will shown the various ways to promote the sites that you have built. In this section you will find a very easy to follow diagram and a list of sites which can make the difference between yours being a success or failure. Of all the sections this is probably, the most important of them as very rarely will someone offer to provide details of a traffic generation system which one can easily master.

Section 5 of this book helps you with learning the ways to promote the sites that have built in order that you can take them to a completely different level and compete more effectively against any competitors. Though a few folks may find this section a little formidable in the beginning, the writer does include several warnings at the beginning of it that you need to have mastered the other ones before you move on to this one.

When taken as a whole WordPress Goldmine is a superb guide to help with affiliate marketing. By using commonsense over unnecessary hype certainly made a pleasant change and could well lead to more internet marketers actually producing books of a caliber similar to this one.

Even though WordPress Goldmine contains 110 pages, each one proves to be great value for money. It does not matter whether you are a complete beginner or have been an internet marketer for sometime you will find advice and tips contained within its pages that could help to increase your income. If you are only going to buy one e-book this year then I would recommend that you buy this one.